If you aren’t already familiar with Simon Sinek’s Golden Circle rule to start with your “why”, we highly encourage you to watch that video if you want to be highly motivated.  You can find that link included at the end of this blog post in case you are interested. 

For those of you who haven’t seen it, let’s give you a little run down.  Essentially, Simon teaches us that in order to truly inspire others to change, you need to explain WHY you are doing it.  Why you believe this product or service can improve their lives. You can try to use logic, you can try to force them to understand by throwing stats or facts out, but ultimately this isn’t going to create loyal customers.  

In the video, he gives a great example.  He says that one of the reasons that Apple is so successful is because they understand this concept of starting with the why.  He provides two routes that Apple could go. The first, is how most people will try to lead, by providing facts an stats about what they are trying to do.

“We make great computers, they’re beautifully designed, simple to use, and user friendly.  Want to buy one?” 

It gets the job done, it tells you why their products are good, but does it make you want to buy one?  Now this next one is how Apple actually markets themselves. Notice the difference.

“Everything we do, we believe in challenging the status quo.  We believe in thinking differently. The way we challenge the status quo is through our beautifully designed, simple to use, and user-friendly products.  We just happen to make computers. Want to buy one?”

So much more enticing, right? Not only do you want to buy a computer from them, but you want to know more about what else they are providing!  Now let’s think bigger picture.

This process doesn’t only relate to a company or a business who is trying to promote or sell something.  It can lead to much greater movements as well. Anytime you are trying to promote change to others, or even to yourself! You NEED to focus on the why. 

Why should you make this change? Why should you if it’s going to be inconvenient, or difficult?  It can be difficult to keep your motivation if you aren’t focusing on the bigger picture of why this is going to make your life so much better.

Before you try to make a change within yourself, or try to ask others to change, make sure that you understand why this needs to happen.  If you aren’t passionate aboout it, how can you expect others to? When things get tough, the biggest motivator to keep going is that WHY. 

Why are Team Bonding Exercises Important for your Employees?

Every so often I come across a large black colony of ants on the sidewalk. Oftentimes they are carrying a piece of food back to their nest. When I see a piece of food that is much bigger than they are on their backs I can’t help but marvel at what they are doing.

According to a study done by a group of scientists at the Weizmann Institute of Science in Rehovot, Israel, there are 2 ways different teamwork strategies that ants utilize to haul their prize back to their lair.

Ants naturally produce chemicals called pheromones which help them communicate to each other. When one ant finds a morsel of food it wants to gather, it releases this communicative chemical so its fellows can find the morsel and coordinate with each other which strategy to use.

Strategy 1: Chomping 

The first strategy that ants consider is breaking the morsel of food down into smaller particles until the food is broken up into a more manageable size so it is much easier to carry. As you can imagine, this way is much more time-consuming. 

Strategy 2: Teamwork makes the Dreamwork

The second strategy, which is a lot faster and is the strategy that we want to highlight, is to work together to carry the food whole. This way is much trickier because they then had to coordinate amongst themselves. If all the ants pushed and pulled in conflicting directions than their goal to get the food back to their nest wouldn’t get accomplished. These Israeli Scientists took a video of a group of ants moving a piece of cereal. They found that the leader would, soon after taking the lead, lose its way because the piece of food got in the way of their antennae. Once the leader lost its sense of direction because its antennae were compromised, a new ant would take its place as the leader, and this would continue to happen until the journey was complete. 

So while the leader ant is leading the group homeward, the ants in the back are constantly feeling where its fellows are pushing toward. The ants knew that productivity would be lost if one ant pushed one way and another ant pushed the exact opposite way. Because the ants had a perspective of inclusion they were able to move swiftly toward their nest.

We can learn a lot from watching ants work together as a team:

• Always be ready to take the lead if needed
• Be aware of what your teammates are doing so you can coordinate your efforts for maximum productivity
• Make sure you all have the same goal in mind. In the case of these ants it is transporting the piece of food to the same place.

Source: https://www.popsci.com/crazy-ants-cooperate-carry-food/